Meet the Team
We are excited to introduce you to the brilliant minds behind PAIL – a platform to revolutionize the healthcare and wellness landscape. Our name, PAIL is not just an acronym; it carries deep significance and a personal touch.
The initials stand for Paul, Amanda, Igor, and Linny – the visionary founders who brought this innovative platform to life.
But there's more to our name! Just as a bucket, or a "pail," is used to collect and hold valuable resources, PAIL gathers the best tools, insights and support to help you achieve your fullest potential. Our platform is designed to be your trusted companion, holding and nurturing everything you need for a successful wellness journey.
Chief Executive Officer
With over twenty-five years of healthcare-focused experience within the management consulting, service and venture capital worlds, Amanda has honed her skills to get the job done. Her previous experience working for multiple entrepreneurial-based organizations provides her with the experience to anticipate start-up needs and the road ahead.
Her extensive experience focused on organizational design and needs assessment, provides an inside perspective to making the right connections at the right time to commercialize product offerings. Additionally, her extensive healthcare experience provides further insight into the needs of the provider and consumer.
Chief Technology Officer
Paul’s has over 20 years of software development experience, within start-ups and Fortune 50 companies. He began his career as a DBA with Coca-Cola and the last 12 years with Beckon Dickinson and Novartis Health.
He is dedicated to putting innovation in the hands of problem solvers, breaking down the technology barrier and unlocking innovation in healthcare. Paul wants to make amazing technology available and useable to the people that have the solutions to problems that will change the loves of so many. Technology becomes far more powerful and innovative if more people have access to it. Better, Faster, Smarter software for everyone . . . is what we do.
Chief Development Officer
Igor has a master’s degree in Computer Science and over 25 years of experience as a software engineer, technical lead and software architect involved in design, development and support of large enterprise-level systems. Igor has a strong understanding of healthcare technology needs and approaches each project with the end user front and center, with the goal of making the healthcare experience easier and better for the consumer and provider.
Design Lead
With experience in the field of digital healthcare, Linny has established herself as a visionary Lead UX/UI Designer known for creating intuitive and innovative user experiences. Specializing in the healthcare sector, she has a proven track record of designing user-centric interfaces that enhance patient engagement and streamline healthcare professional workflows.
Advisors
Brad Lawson
Brad Lawson has over 20 years of executive experience in the health management industry. Most recently Brad served for three years as the CEO of Fern Health, a chronic pain coaching and digital health company focused on democratizing access to biopsychosocial chronic pain care through employers, payers and providers. Previously Brad served in executive roles at WebMD Health Services, The StayWell Company, Abundant Venture Partners, and Specialists on Call.
Brad also serves on the advisory boards of the Institute for Chronic Pain, MedZero, Hormonally, and CuraLinc Healthcare.
Kelly Robke, DNP, Clinical Advisor
Kelly has dedicated her career to the successful recognition of innovations at the intersection of healthcare and technology. Her passion for improving the health of patients, families, and populations is fortified by a commitment to recognizing technology acceptance and adoption at points of care along the continuum of health. She has led successful patient care, clinical research, medical technology, and clinical practice strategic initiatives for such organizations as MD Anderson Cancer Center, Pfizer, Oracle, and Becton Dickinson. Currently, Kelly serves as the US Chief Nursing Officer and Director of Healthcare Industry Strategy at Microsoft.