80% of patients prefer digital communication channels
The demand for convenient communication is a high. 80% of patients prefer digital communication channels such as emails, texts, or patient portals when it comes to appointment reminders and follow-ups. Adopting these digital channels transforms patient engagement from a traditional one-way communication portal. Digital platforms provide convenience for patients with modern lifestyles, catering to patients’ busy schedules and the rhythm of their daily lives. Automated appointment reminders delivered via email or text extend a digital hand, easing patients into their healthcare journey with a touch of modernity. Moreover, these channels allow patients to manage their appointments and confirmations and even reschedule at their convenience.
92% of patients expect their healthcare providers to send them personalized reminders and messages
Patients are no longer content with one-size-fits-all approaches. Patients desire a healthcare experience that recognizes them as individuals with unique needs and preferences. It is not just about addressing patients by name - it is about crafting interactions that resonate with their healthcare journey. Personalized reminders for an upcoming appointment or a tailored message that reflects an individual’s health goals, speak volumes about a provider’s commitment to well-being. This level of attention cultivates TRUST, patients feel SEEN and UNDERSTOOD beyond their medical conditions.
Over 50% of patients in the US have used or are interested in using telehealth services
Healthcare transformed with the rise of telehealth during the COVID epidemic. In a recent J.D. Power survey, 67% of respondents reported using telemedicine services. And McKinsey found that an impressive 76% of patients are interested in telehealth. These statistics highlight a seismic shift that is not merely a trend – it is a fundamental change in patient preferences and expectations for healthcare delivery.
Telehealth is not just a virtual provider consultation. It is patient-centric care in the digital age that aligns with a patients’ busy schedule and offers the flexibility to access care without the constraints of physical presence. Whether it’s a routine follow-up, managing chronic conditions, or seeking expert opinions, telehealth connects patients and providers, while also transcending geographical boundaries.